MiGoals started with an idea — to design a simple product to help people take their goals from dream to action. With the first diary launched in 2010, this Australian brand, designed in Melbourne, has now helped tens of thousands of people to reach their goals, live their dreams and get sh*t done!

The designers are constantly researching new ways to help people take their goals from dream to action (#goaldigger) and maintain a focus on exciting product development that demonstrates their on-going commitment to their brand values.

To coincide with this, the MiGoals team blog regularly and feature interviews with successful, goal-oriented Australians.


Featured products


Bucket List

Live the life you want by adding items to – and then crossing off – your bucket list!


Goals Book

Identify, define and plan to reach your goals.


Progress Journal

See what you’ve done and how far you’ve come.



All you need to get inspired, motivated and activated for a great year.

Who are MiGoals?

MiGoals is the brainchild of Adam Jelic. Adam comes from a sales and fitness background, rather than a design background like so many stationery entrepreneurs. With the range focusing on helping people achieve their goals, Adam’s background has been critical to designing a functional and fabulous range that really works for those who use the MiGoals products. Together with partner Alex Kach — the man who turns the ideas into super cool looking products — the team make up the creative force behind MiGoals.

MiGoals aims to be more just than a stationery brand. They’re a global community of dream chasers and action takers. Their mission is to help users unlock the potential within themselves to dream, plan and take action on the life they want through using the right tools to get them there.

Each MiGoals product has been purposefully designed from years of research into goal setting, plus the teams’ own personal experiences — creating products they’d use for themselves.

What’s special about MiGoals?

⋅ Australian heritage, designed in MelbourneVersatile product offering that appeals to creatives, designers or professionals
⋅ Products with purpose — dream, plan, get shit done
⋅ Each product has been purposefully designed from years of research into goal setting, plus the team’s own personal experiences. These are products they’d want to use themselves
⋅ Tens and thousands of people use MiGoals products to define their goals and live their dreams
⋅ On-trend, gaining popularity for its confident, savvy design and functional layout
⋅ Made for personal use or great for gift-giving
⋅ Attractive price point, appealing to youth market, including students; and young professionals (16-35 years)

This is an awesome range for setting and achieving goals, big or small, boring or crazy — MiGoals is made to make every day count!

“What inspired me to start MiGoals was my own frustration with the fact there were no appealing products on the market that allowed me to set my goals and be inspired along the way. I quickly realised that I wasn’t the only one that shared that frustration! So we began expanding the range and our products are now helping 10’s of thousands of people a year live inspired lives.” Adam Jelic

Telegram Co. is the official, exclusive distributor for MiGoals in Australia and New Zealand. Interested in stocking MiGoals? Please complete our retail partnership enquiry form.